Store Design: When location is not enough?

by | Oct 18, 2014

Slow Sales: Recently I have had the experience of interacting with several long time business owners with shops in high traffic, high profile, historic locations.  These are highly desirable locations with  low vacancy rates and instances of failure.  Not only is...

The Landlord Got it Right

by | Jan 4, 2014

      What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...

Crossing Over the Line of Confusion

by | Oct 10, 2013

This is an instructive exercise on two levels.  First lets consider the impact of merchandise placement in the black and white photo.  It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...

Visual Synergy

by | Jul 19, 2013

Wow!  What a great example of what can be done with the most simple and inexpensive props.  This photo, from a post by a fellow blogger about how it is easier to sell the idea of color rather than the idea of painting a wall, does a whole lot more than that.  It does...