Even the most sophisticated retailers can get caught in the good location gone bad trap. One potential mine field in this regard has to do with locations that are being leased in newly built or renovated centers. The landlord’s leasing agent will show off the site lines on the lease plan. The tenant will be enticed with renderings of the wonderful public spaces, entries, food courts. He will be given tours of the construction site and his proposed new location, only to find out when it is too late that the plant scape in the mall concourse in front of his store has turned into a soaring public sculpture that totally blocks the view of his storefront. I have actually seen this happen, and recommend that retailers negotiate a lease that guarantees their site lines.