Is it time for a return to old fashioned department store display merchandising? The allure of Heal’s colorful spring program is undeniable, fresh, maybe a new view of bygone expos? The color is expertly used to glue the entire program together so it reads as a single presentation. The green and yellow makes an artful appearance at some point in articles of every scale. It weaves its way through store wide displays, leading the shopper from macro to micro, to more micro images until the shopper finds himself standing in the store.
Have the grey walls of big box stores left us starved for such a visually stimulating shopping experience? Have rows of tiny “New Urbanist” specialty shops, or independent mall store fronts left a patchwork where once there was real visual impact? Have we forgotten about the suggestive power of real display merchandising? Probably.