by bgaddis | Apr 28, 2014
Occasionally I run across well put information that is worth referencing here. Such is the case with this article on retail lighting. Thanks to Zumtobel for the research. Click the link to see the entire article, including more photos. To give an idea of what is...
by bgaddis | Mar 13, 2014
I was asked by a potential client to look at this store, as she was in negotiations to take over the lease. The client was enamored of the ambiance created by the fixtures and furnishings. She brought a fist full of photos to our meeting, showing furniture and...
by bgaddis | Feb 19, 2014
As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky. Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...
by bgaddis | Dec 27, 2013
It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront. The challenge is how to make the window display standout against all the visual noise in the environment. Whenever, in my travels, I see a...
