by bgaddis | Dec 27, 2013
It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront. The challenge is how to make the window display standout against all the visual noise in the environment. Whenever, in my travels, I see a...
by bgaddis | Nov 14, 2013
I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not. The texture and pattern of the leafy backdrop causes the merchandise to...
by bgaddis | Oct 10, 2013
This is an instructive exercise on two levels. First lets consider the impact of merchandise placement in the black and white photo. It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...
by bgaddis | Sep 12, 2013
<►>Heals, UK Spring 2012 Is it time for a return to old fashioned department store display merchandising? The allure of Heal’s colorful spring program is undeniable, fresh, maybe a new view of bygone expos? The color is expertly used to glue the...
by bgaddis | Aug 15, 2013
This is one of my projects in an almost finished condition. The storefront display is not yet in and there is still a blade sign and interior work to complete. In a few weeks you will find the completed project in the portfolio menu above. I have posted it...
