New Service
Curated Content Design, Management, Delivery: There is no shortage of TV’s, monitors, and digital media presentation devices both available and already installed in public spaces. Curated Content for these, on the other hand, is less successful and often non existent. Independent retailers, service providers and non profit organizations are especially susceptible. Landlords, Developers, and Real Estate Agents could use some help too. We already design for this client, representing both visual brands and the spaces in which they are displayed. Curating the digital sign content is a natural conclusions of our efforts in this direction.
We are offering a new digital service. If you are an online and/or “bricks n mortar” retailer, service provider, nonprofit, landlord, developer, real estate agent, in fact most any small business, and interested in installing and/or pushing content to a media kiosk at a physical location of your choice, we invite your participation. No HDMI or special wiring is required, and significant advantages are offered. For details, examples projects and for more information please follow the link.
Why Digital Signage
Real Benefit = Sales: Digital signs, when installed in public places, increases sales. It is a fact! Examples are everywhere as are those who write about them. Irfan Khan, writing a guest post for Sixteen:Nine summed it up better than I ever could.
We designed this display to introduce and explain a new product/service being offered by this “free trial” participant. The composition of the display and the content of the digital presentation has been curated to feature and support the new practice. This is a small display used in a small retail area. Content may be displayed on any size screen so the size of the TV and configuration of the display is a choice not a limitation.
- In public venues digital signs reach more customers than websites or social media.
- Customers engage with them.
- They spend longer looking at digital images than traditional signage.
- They also remember the message.
- Digital signs standout.
- They may drive impulse buying.
- They stay relevant.
- They inspire action.
- They promote featured products and services.
- They showcase a brand.
- They drive sales.
- They shorten wait times.
- They fit into unexpected environments.
- They induce a customer to stay around.
- The results justify the advertising $ spent.
- Businesses give them positive reviews.
Trial and Error is Valuable
Successes: Successful digital signs are physical displays created by the integrations of hardware, electronics, software solutions, and graphic/media content. Without outside help, many small businesses have neither the time nor the resources required to implement a successful digital signage program. Whether small with a single display or large with multiple screens, the implementation process is the same. Finally, presuming all else is perfect, if the content misses the mark then the program is apt to fail. There is no substitute for actual trial and error. In their 2018 Content Management Report Adobe tells us how Alex Honnold tried 50 times before successfully scaling El Capitan. They go on to list these top digital signage challenges:
- Personalization
- Keeping up with current technology
- Difficult-to-use content management systems
- Over-reliance on IT teams for simple functions
- Inadequate access to customer data and insights
- Integrating third-party apps
- Managing and optimizing content
We do not see the need to try 50 times, nor do we claim to have all the answers. We have, though, been practicing and studying the issue for almost two years. We are ready to try out what we have learned and invite you to try with us. Follow the link to learn more.