ARCHITECTURE TO
CHAMPION A BUSINESS
ARTICULATE AN INTERIOR
REDEFINE RETAIL
SHOWCASE A PRODUCT
CELEBRATE AN EXPERIENCE
CREATE A DESTINATION
CUSTOMIZE FIXTURES
PHILOSOPHY
We take an entrepreneurial view of design. We love the idea of long term relationships and always think in terms of partnership. We understand that our client’s success is our success.
WHAT WE DO
Gaddis Architects launches a client’s vision and advances the success of their business by assimilating design, function, time, and cost into a winning project.
WHY CHOOSE US
We are design advocates for our client’s best interests, mentoring them through what can be a daunting process, often happening in an area outside of their normal business practice
Tell us about your next project.
FOR VERY REAL BENEFITS: FOLLOW THE INSIGHTS BELOW
Retail Architect asks if omni channel retail demands omni channel design?
Unbrand Way back in 2012, John Freeman, a developer known for Bethesda Row, caught my attention when he said, in reference to main street retail, "I hate brands." Since then, I have been considering the notion in relation to retail store design. I actually set up a...
Retail Architect: billboards used as a store design strategy
Recently I have looked at some design features that can make a store stand out, or differentiate, from its neighbors in the mall scape, leading to a design idea that I may, or may not, have mentioned previously; namely mall storefronts are being treated like...
Retail Architect: pattern, color and scale that delivers a marketing message
I took this photo of a new Bath & Body Works store in a recently renovated local mall because the project is instructive on several levels. First there is no doubt about who the retailer is. The name is perfectly highlighted on the front of the main entry...
Retail Architect : perpetual student of store design.
Three design principles to focus attention into a store. I took this photo in a newly renovated local mall because I thought that Pandora did a nice job of focusing attention into the store and onto the tiny merchandise. Any retailer faced with marketing very small...
Retail Architect: Asking when is enough enough?
Every time I see one of these pink T Mobile stores I wonder if the glowing pink walls, circa 2011, have translated into increased sales. The design, we are told, creates a positive customer experience by sporting an open plan, service desks, interactive centers,...
Retail Architect 2015 Trends: between new and passé is timeless
I started 2015 by attending and event about a subject near and dear to those of us intimately involved with the retail trade. Namely, "Marketing Trends for 2015," a worthwhile presentation sponsored by the Alexandria Small Business Development Center, and given by...