Store Design: Material Perceptions

by | Nov 22, 2014

I was researching another project when I ran across these book stores. I was looking for examples of how different finish materials can change the perception of quality in a space, and as these views are void of brand signs, they allow for a fairly objective...

Store Design: a small product display idea

by | Aug 9, 2014

This photo was taken in Brazil, which is all I know, except that we appear to be looking at the interior of a local museum or some type of tourist information center. Current function aside, the space has a lot to say about an effective way of directing the viewers...

Avoiding the Tchotchke Effect.

by | Feb 19, 2014

As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky.  Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...

Advanced Visual Cognition

by | Nov 14, 2013

I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not.  The texture and pattern of the leafy backdrop causes the merchandise to...