by bgaddis | Oct 10, 2013
This is an instructive exercise on two levels. First lets consider the impact of merchandise placement in the black and white photo. It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...
by bgaddis | Sep 12, 2013
<►>Heals, UK Spring 2012 Is it time for a return to old fashioned department store display merchandising? The allure of Heal’s colorful spring program is undeniable, fresh, maybe a new view of bygone expos? The color is expertly used to glue the...
by bgaddis | Jul 19, 2013
Wow! What a great example of what can be done with the most simple and inexpensive props. This photo, from a post by a fellow blogger about how it is easier to sell the idea of color rather than the idea of painting a wall, does a whole lot more than that. It does...
by bgaddis | Jun 27, 2013
I deliberately left the storefront sign out of this photo in an effort to help the viewer maintain objectivity. Can you determine what product is sold here? High contrast graphics are artfully installed first on the storefront glass and then repeated on the white...
by bgaddis | May 12, 2013
I am always surprised when companies with large store planning and marketing resources, not to mention budgets, create and then miss visual display opportunities. It is hardly necessary to comment on the problem here. Any student of this blog can see that the white...
