Set up for a risky comparison.

by | May 8, 2014

 I almost feel guilty posting this, but not enough.  The most obvious lessons can be the most difficult to learn.  This is a bridal shop.  To me the merchandise is more than just dresses.  Each one of these is a work of art appealing on too many levels to discuss in...

Avoiding the Tchotchke Effect.

by | Feb 19, 2014

As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky.  Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...