Avoiding the Tchotchke Effect.

by | Feb 19, 2014

As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky.  Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...

The Landlord Got it Right

by | Jan 4, 2014

      What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...

Advanced Visual Cognition

by | Nov 14, 2013

I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not.  The texture and pattern of the leafy backdrop causes the merchandise to...

Crossing Over the Line of Confusion

by | Oct 10, 2013

This is an instructive exercise on two levels.  First lets consider the impact of merchandise placement in the black and white photo.  It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...

The suggestive power of real display merchandising.

by | Sep 12, 2013

<►>Heals, UK Spring 2012 Is it time for a return to old fashioned department store display merchandising?  The allure of Heal’s colorful spring program is undeniable, fresh, maybe a new view of bygone expos?  The color is expertly used to glue the...

Approaching After

by | Aug 15, 2013

  This is one of my projects in an almost finished condition.  The storefront display is not yet in and there is still a blade sign and interior work to complete.  In a few weeks you will find the completed project in the portfolio menu above. I have posted it...