by bgaddis | Sep 24, 2014 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Store Design, Retail Store Display, Retail Store Planning
If you are a sometimes visitor to this site you may have seen me ponder the impacts of “unbrand” in previous posts. With this recent article on “AdNews” I find myself again bestirred on the subject. The gist of the article is that...
by bgaddis | Mar 13, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I was asked by a potential client to look at this store, as she was in negotiations to take over the lease. The client was enamored of the ambiance created by the fixtures and furnishings. She brought a fist full of photos to our meeting, showing furniture and...
by bgaddis | Feb 19, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky. Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...
by bgaddis | Aug 15, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
This is one of my projects in an almost finished condition. The storefront display is not yet in and there is still a blade sign and interior work to complete. In a few weeks you will find the completed project in the portfolio menu above. I have posted it...
by bgaddis | Jun 27, 2013 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I deliberately left the storefront sign out of this photo in an effort to help the viewer maintain objectivity. Can you determine what product is sold here? High contrast graphics are artfully installed first on the storefront glass and then repeated on the white...