by bgaddis | Aug 3, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design. It is important to understand that this is a 2 dimensional image made to look like 3. If you were to see...
by bgaddis | Jun 26, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
It is safe to say that both of these stores are notorious, albeit for different reasons. I challenge anyone to find more opposite store types. One of them is compliant with the local sign code and one is not. Any experienced store planner will quickly point out...
by bgaddis | Apr 16, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Theatrics in display merchandising can be very effective if applied in moderation and arranged for maximum impact. So what has gone so wrong? Red and black plays to the idea of drama, but here it is overwhelming. Students often fall into the trap of designing...