Store Design: When location is not enough?

by | Oct 18, 2014

Slow Sales: Recently I have had the experience of interacting with several long time business owners with shops in high traffic, high profile, historic locations.  These are highly desirable locations with  low vacancy rates and instances of failure.  Not only is...

Storefront Design: setting up a shopping experience

by | Jul 28, 2014

It is such fun to watch excellence in action, no matter where it happens to be found.  Even better if it happens to show up in ones particular area of interest.  By changing it often, Dash’s treats this storefront design like a blog, allowing it to attract the...

Set up for a risky comparison.

by | May 8, 2014

 I almost feel guilty posting this, but not enough.  The most obvious lessons can be the most difficult to learn.  This is a bridal shop.  To me the merchandise is more than just dresses.  Each one of these is a work of art appealing on too many levels to discuss in...

The Landlord Got it Right

by | Jan 4, 2014

      What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...

Visual Holiday Cheers!

by | Dec 27, 2013

It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront.  The challenge is how to make the window display standout against all the visual noise in the environment.  Whenever, in my travels,  I see a...