by bgaddis | Mar 11, 2016 | Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
Unbrand Way back in 2012, John Freeman, a developer known for Bethesda Row, caught my attention when he said, in reference to main street retail, “I hate brands.” Since then, I have been considering the notion in relation to retail store design. I actually...
by bgaddis | Sep 24, 2014 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Store Design, Retail Store Display, Retail Store Planning
If you are a sometimes visitor to this site you may have seen me ponder the impacts of “unbrand” in previous posts. With this recent article on “AdNews” I find myself again bestirred on the subject. The gist of the article is that...
by bgaddis | Dec 6, 2012 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
<►>Daytime View of Storefront Don’t be fooled by the dirty outdated canopy, fluorescent lighting, bad or non existent signage, and muralstone finish. This is a very effective storefront and I bet the shop owner is not, even a little, interested in...
by bgaddis | Sep 19, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront. Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...
by bgaddis | Jun 9, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Is it possible to make a newly built “un-mall” look more authentic? Would it imporve the retail traffic if the landlord were to infill with “mom & pop” tenants, including their home made store designs? A good question? I don’t...
