Store Design: Exploring the “Unbrand”

If you are a sometimes visitor to this site you may have seen me ponder the impacts of “unbrand” in previous posts.  With this recent article on “AdNews” I find myself again bestirred on the subject.  The gist of the article is that...

More Right than Wrong

<►>Daytime View of Storefront Don’t be fooled by the dirty outdated canopy, fluorescent lighting, bad or non existent signage, and muralstone finish.  This is a very effective storefront and I bet the shop owner is not, even a little,  interested  in...

Reaching the walk and drive by market.

Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront.  Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...

New Old Town

Is it possible to make a newly built “un-mall” look more authentic?  Would it imporve the retail traffic if the landlord  were to infill with “mom & pop” tenants, including their home made store designs?  A good question?  I don’t...